Speakers

  • David Peterson

    David Peterson

  • Phil DeLone

    Phil DeLone

    Phil DeLone is the President and CEO of the Reno-Sparks Convention and Visitors Authority (RSCVA). DeLone has more than 35 years of experience in tourism, sales, marketing and management. As a former executive at the Silver Legacy Resort Casino and Bally’s Casino Resort (formerly MGM Grand) in Reno, and the MGM Grand in Las Vegas, DeLone has spent the vast majority of his career working in the Nevada tourism industry. Most recently, DeLone was the Chief Executive Officer for Safari Club International (SCI), mentoring and managing a professional staff of more than 80 employees, servicing 50,000 members in 103 countries.

    Working hand-in-hand with the RSCVA Board of Directors, DeLone now plans, coordinates, and directs all activities associated with the operation of the RSCVA and its facilities.

  • Lt. Governor Mark Hutchison

    Lt. Governor Mark Hutchison

  • Reno Mayor Hillary Schieve

    Reno Mayor Hillary Schieve

    Hillary L. Schieve was elected as Reno’s Mayor on November 4, 2014. She was sworn in on November 12, 2014, as the 28th Mayor of the City of Reno. Prior to being elected Mayor, Hillary was elected as At-Large Reno City Council Member on November 6, 2012, and was sworn into office on November 14, 2012.

    Hillary brings to the Council her entrepreneurial experience as an employer and local business owner, as well as her out-of-the-box thinking which helped her businesses prosper during the economic downturn. Hillary is the owner and operator of three businesses in the City of Reno. She wants to use her business knowledge to help eliminate bureaucratic red tape and spur job creation.

    Hillary’s other key issues are economic growth, public safety, regional cooperation and senior services. One of her major issues is the reformation and revitalization of downtown. Hillary has made it a priority since assuming office to put funding toward creating a downtown environment that attracts residents, students, businesses and visitors. She was named in Politico Magazine’s “America’s 11 Most Interesting Mayors” article. The piece refers to her as “The re-inventor” for her role in the positive transformation of Reno, which is “becoming a hub for tech entrepreneurs and companies, pulling coders and data analysts from far more expensive Silicon Valley four hours to the west.”

    In September 2017, Mayor Schieve was selected as Chair of the United States Conference of Mayors (USCM) Standing Committee on Tourism, Arts, Parks, Entertainment, and Sports (TAPES). She is the first woman to Chair the committee in more than 25 years. Another national and local issue the Mayor is passionate about is mental health and addiction; as such, she hosted a community conversation on the topic in October 2017.

    Hillary’s business success landed her the Reno Gazette-Journal’s (RGJ) 2011 "Entrepreneur of the Year" award. Hillary was also named by the Nevada Young Professional Network and the RGJ as a "Twenty Under 40" award recipient for her business expertise and her community service endeavors. Just to name a few of her many accomplishments and awards, she is also a recipient of the "Humanitarian Award," as she was recognized for being an outspoken public advocate for diversity and equality for all underserved groups. She was also honored with the "Harvey Milk Award" by Build Our Center (now called Our Center) in May 2016. She is also a two-time recipient of the Nevada Women’s Fund, presented by NV Energy, "Women of Achievement" award in 2013 and 2015.

    Hillary is one of the four founding members of the Midtown District. Most recently, she has worked diligently to reform and revitalize downtown Reno and has, in partnership with the Reno City Council, formed an Operation Downtown group focused on reimagining and revitalizing the downtown corridor.

    Hillary was born and raised in Reno, Nevada. She attended Reno High School. Hillary grew up figure skating, where she competed nationally in pursuit of an Olympic dream, but was stricken with kidney failure. As fate would have it, her sister saved Hillary’s life by donating her kidney for a transplant operation. Hillary continues to be a strong advocate for organ donations and has lobbied nationwide to promote organ donor awareness.

  • Jay Baer

    Jay Baer

    Jay Baer helps businesses clone their customers. He has created five multi-million dollar companies, and is a 7th-generation entrepreneur.

    He is the President of Convince & Convert, a consulting firm that helps the world's most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to win new customers, and keep the customers they've already earned.

    A New York Times best-selling author of five books, Jay is the host of the award-winning Social Pros podcast.

    He's also an avid tequila collector, and a certified barbecue judge.

    Hang on to your seats….here comes Jay Baer!

  • Adam Sacks

    Adam Sacks

    Adam Sacks is the founder and President of Tourism Economics, an Oxford Economics company dedicated to quantitatively-based consulting to the travel sector. Over the past twenty-two years, Adam has worked with hundreds of destinations, industry associations, and companies around the world in the areas of opportunity and risk assessments, policy analysis, and economic impact.

    Adam’s work has provided the foundation for billions of dollars in capital investment decisions by hotel companies, developers, and investors. Destination marketing organizations around the world rely on Tourism Economics data and scenario models to inform global marketing investment allocations.

    Adam also supports trade associations in the aviation, hotel, and broader travel arena with forecasts widely considered to be an industry standard. And by examining the economic merits of travel facilitation, taxation, and tourism promotion initiatives, Adam’s work has influenced local, regional, and national government policies.

    He is an authority on measuring the economic impact of visitor activity and has analyzed the impacts of cruising, gaming, timeshare, hotels, new attractions and destination marketing.

    Adam regularly presents to corporate strategic planning teams on the threats and opportunities facing their businesses and is a member of the U.S. Department of Commerce, Travel & Tourism Advisory Board.

  • Tony Manfredi

    Tony Manfredi

    Executive Director, Nevada Arts Council

    Anthony (Tony) Manfredi joined the Nevada Arts Council (NAC) as Executive Director in September, 2017. Manfredi provides the strategic direction and leadership for the organization, assessing and overseeing current programming, optimizing business development opportunities for artists, arts organizations and the public, representing the agency and state in regional and national forums, and managing the staff and budget housed within state government. His professional background combines 24 years of strategic planning, management, marketing, creative, and fundraising services for both local and international businesses and organizations.  Tony is a graduate of the University of San Diego with the degrees in Communication Studies and Art. Previously, he was Senior Vice-President Content and Marketing for Reno’s PBS Member Station, KNPB. During his time at KNPB, Tony helped manage steady revenue growth and reduced overall department expenses while analyzing the effectiveness of, and changing where necessary, past fundraising activities.

  • Sherry Rupert

    Sherry Rupert

    Sherry is the Executive Director of the State of Nevada Indian Commission, appointed by Governor Kenny Guinn September of 2005. On October 10, 2013, Sherry was sworn in by Governor Brian Sandoval as the first American Indian woman to be appointed a member of his cabinet.

    Mrs. Rupert is a graduate of the University of Nevada, Reno with a Bachelor of Science Degree in Business Administration and is past President of the Native American Chapter of the University of Nevada, Reno Alumni Association.

    Sherry is the Chairwoman of Nevada’s Indian Territory, a marketing arm of the Nevada Commission on Tourism, and was awarded the 2007 and 2008 Excellence in Tourism Award as well as the 2011 Statewide Excellence in Tourism Award from the Nevada Commission on Tourism for her success in promoting and advancing tourism in Indian Country. She was also awarded the 2009 Human and Civil Rights Award from the Nevada State Education Association for her work in the advancement of Indian education in the state.

    Mrs. Rupert was elected President of the Board of Directors for the American Indian Alaska Native Tourism Association (AIANTA), January 2014. The American Indian Alaska Native Tourism Association is a 501(c)(3) national nonprofit association incorporated in 2002 to advance Indian Country tourism.

    Mrs. Rupert was named to the prestigious U.S. Department of Commerce Travel and Tourism Advisory Board (US TTAB) in June 2013. The Board, established in 2003, serves as the advisory body to the Secretary of Commerce and the White House on matters relating to the travel and tourism industry in the United States.

    Sherry is an American Indian of Paiute and Washoe heritage. She is also a proud Native Nevadan, born in Carson City and raised on the Washoe Reservation in Gardnerville, Nevada.

  • Peter Barton

    Peter Barton

    Administrator, Nevada Division of Museums & History

    Appointed in December 2006, Peter Barton serves as the Administrator for the Nevada Division of Museums and History, overseeing the development, operations and programs of Nevada’s seven state-sponsored museums. A graduate of the State University of New York with a degree in American history, Peter has spent 40 years developing and managing museums and historical organizations. With a special interest in transportation history he has developed a number of railroad museums, including the acclaimed Altoona (PA) Railroaders Memorial Museum, a museum that rather than celebrating advances in technology breaks from tradition and explores railroad life and labor in what was America’s largest railroad community. During the 1990’s while living and working in western Pennsylvania, Peter played a role in developing and expanding the Southwestern Pennsylvania Heritage Preservation Commission, one of America’s early National Heritage Areas. He also served as an organizer and Board member of the Allegheny Ridge State (PA) Heritage Park and served a term as President of the Pennsylvania Federation of Museums and Historical Organizations (PFMHO). Barton also spent several years as vice-president of Christopher Chadbourne and Associates of Boston, MA, project managing museum exhibit design projects for a variety of clients including the Chicago Museum of Science and Industry (U-505), Mt. Vernon, the home of George Washington (Donald W. Reynolds George Washington Education Center), the US Marine Corps (National Museum of the Marine Corps, Quantico, VA), and the Smithsonian Institution. For his efforts in developing innovative and engaging museum experiences he is the shared recipient of three internationally recognized Awards of Merit from the Themed Entertainment Association (THEA). In addition to his professional work Barton advises on numerous cultural resource and museum development projects, serves on the advisory Board of the MOB Museum in Las Vegas, and served as support staff for Nevada’s Sesquicentennial Commission (2012-2015).