Monday, November 12
MidTown Food & Mural Tour
1:30 – 4:30 p.m. Cost $65 per person
Enjoy the fresh and funky vibe of this neighborhood while savoring food from six locally owned eateries. Traverse the vibrant streets of one of Reno’s most energetic neighborhoods. Explore this unique artists’ colony that has evolved into a foodie paradise. Enjoy delectable foods from six locally owned and operated shops, eateries and restaurants while getting up close and personal with the numerous murals that reflect a strong and powerful narrative message.
Between tastings, you’ll experience the collective energy of Midtown as a hub for art and culture. Our enthusiastic & knowledgeable guides will provide great insight into the eclectic mix of new and old buildings and the stories they have to tell.
For ticket registration choose the date, November 12. – https://www.renofoodwalks.com/tour/midtown-and-murals-tour/
Please register by November 9th.
Shopping Outlets at Legends
1:00 – 4:30 p.m. Free to all participants!
Shuttles will be available to take attendees to and from the Legends Outlets
Departing from Silver Legacy, Valet Entrance @ 1 pm, 2 pm, 3 pm and 4 pm.
Departing the Legends, in front of Banana Republic and GAP, next to the Legends sign @ 1:30 pm, 2:30 pm, 3:30 pm and 4:30 pm
The bus will drop off and pick up at the same locations above.
Pasta Making and Wine Pairing at the Eldorado Hotel
1:00 – 3:00 p.m. Cost $25 – Space limited to 20 participants!
Wine Pairing Sponsored by THE ROW
Receive “behind the scene” access and enjoy a hands on experience in Eldorado’s Pasta Shop, led by our Executive Chef Ivano Centemeri!
Pasta ingredients and technique for three varieties
3 Course Meal Lunch @ La Strada with pasta dishes & wine pairings
Executive Chef Ivano Centemeri:
Ivano studied for 3 years at the professional culinary academy, Ipas Vespucci, and then spent 6 years working at Prater restaurant in Monza, Italy. During that time, he had the unique opportunity to work with exceptionally talented and creative, Michelin Star-awarded Italian chefs. In 1988 he opened his first Italian restaurant, Romolo e Remo, in Spain. He also worked as head chef for various restaurants in Italy before being discovered and recruited by Don Carano to move to the U.S. and work at the Eldorado in 1995.
Chef Ivano’s dishes are well known for their vibrant Mediterranean flare. His colorful culinary style reflects his passion for sharing his Italian culture, for bringing joy to others through food, and his commitment to following the four seasons by using only the finest and freshest ingredients!
Cost $25 Please call Dee for reservations at 775-687-0621.
Meet and Greet Reception
Sophisticated cocktails in a classic setting. Eldorado Hotel, 2nd Floor
Conference badge only pickup will be available. Conference materials will be available on Tuesday during regular registration hours.
Tuesday, November 13
Opening Session and Welcome Remarks
David Peterson, Interim Director, Department of Tourism and Cultural Affairs
Don Newman, Commissioner, Nevada Commission on Tourism
Phil DeLone, CEO, RSCVA
Hillary Schieve, Mayor, City of Reno
Rick Murdock, Vice President of Governmental Affairs, THE ROW
Keynote Speaker – Jay Baer, “Talk Triggers”
Entepreneur, Author & Certified Barbecue Judge
Turn Your Customers Into Volunteer Marketers.
Word of mouth is responsible for as much as 50% of all purchases, yet almost nobody has an actual plan to generate it. In this fast-paced, dynamic, modern presentation Jay Baer presents you with a simple, yet critical choice: do you want to be the same, or do you want to be different?
When you offer a differentiated, talkable customer experience, it compels conversation. And when customers talk, they recruit new customers…for free.
Jay Baer, president of Indiana-based consulting firm Convince & Convert. He is the author of the bestseller “Hug Your Haters: How to Embrace Complaints and Keep Your Customers,” among other books.
A thought leader in the marketing sphere, Baer discusses industry topics on his blog, JayBaer.com/blog, and is the host of Social Pros Podcast, named best marketing podcast in the 2015 Content Marketing Awards. Among his wide-ranging accomplishments, Baer is a certified barbecue judge and an avid tequila collector.
Jay Baer – Book Signing & Networking
Presentations by TravelNevada’s International Representation from Canada, France, Germany and the United Kingdom
30 Minute sessions which run concurrently.
Blockchain and Tourism
How this technology may shape the future of travel and tourism.
Juston Berg, Project Manager at Blockchains, LLC
Augmented Reality & Virtual Reality Case Study Roundup
Dan Ferguson, EVP Digital Interactive and Partner at Groove Jones
Augmented reality and virtual reality have transformed the way people promote the travel and event space, allowing consumers to digest visually rich and immersive content in new formats. Groove Jones is a leader in the space helping brands and organizations leverage these powerful new technologies. Dan will walk through case studies and cover the basics of technologies that they are using to inform consumers and create social campaigns.
General Data Protection Regulation (GDPR)
Chad Hallert, VP of Performance Marketing, Noble Studios
In September 2018, approximately 3 million Europeans had their personal information stolen from Facebook. Under Europe’s new General Data Protection Regulation (GDPR), Facebook could face $1.6 billion in data breach fines. Join Noble Studios’ Chad Hallert as he explains what GDPR is and isn’t, what it means to you as a U.S. based DMO, and how you can market effectively in a world that is demanding stricter accountability of personal data. Could these new regulations and more on the horizon actually make you a better marketing and sales organization?
Expectations and Risks for the Economy and Travel
The travel industry has enjoyed nearly continuous growth for more than seven years. Analysts from all corners are reasonably asking how much longer this growth cycle can last. Rising risks are only amplifying the volume of these questions. Adam Sacks will survey the state of the US and global economies and share his firm’s view of the implications for the Nevada industry over the coming year.
Nevada’s Arts, Culture and Heritage Tourism
Nevada, land of mavericks and trailblazers. Leaders in the state’s art, culture and heritage scene will dispel notions that Nevada is only a place of bright lights, a few big cities and lots of hotels and casinos. Let them guide you through Nevada’s surprising experiences rich in art, culture and heritage tourism to feed your inner maverick.
Insiders Look at Reno Tahoe
Tourism Collaboration – You’re Not in This Alone
The Reno-Sparks Convention and Visitors Authority will share the strategy that changed the trajectory of the destination – collaborating with destination partners to navigate a rebound from record low tourism numbers. RSCVA will be sharing their journey to their recent, highly successful rebrand, and the results of working with other agencies, the community and properties toward a common goal. In alliance with RSCVA, Reno-Tahoe International Airport will present the highlights of joint efforts to increase air service to Reno Tahoe.
Cocktails & Conversation Reception
Hosted by THE ROW
Salute to the Industry Dinner – Tribute to Governor Brian Sandoval
Join us as we pay tribute to our honored guest Nevada Governor Brian Sandoval. Tonight at the Governor’s Global Tourism Summit we celebrate Governor Sandoval’s love of Nevada and his unwavering commitment to Nevada tourism and to showcasing our wonderful state to visitors.
Cocktail Hour begins at 5:30 p.m.
Dinner Seating begins at 6:30 p.m.
Venue Location – Reno Ballroom
Attire – Best Nevada Western
Seating is Limited.
Wednesday, November 14
Tourism Professionals Roundtable
Hear from some of Nevada’s leading professionals on topics such as experiential travel, rebranding, expanding room base and growth, e-sports, emerging technology and other topics.
Virginia Valentine, CEO, Nevada Resort Association – Moderator
Stephen Ascuaga, Corporate Director of Business Development, Peppermill Casinos, Inc.
Sarah Best Chensky, Executive Director, Global Sales, MGM Resorts International
Brian Killingsworth, SVP and Chief Marketing Officer, Vegas Golden Knights
Jennifer Cunningham, Executive Vice President, RSCVA
Kelly Campbell, Director, Brand Marketing, Heavenly Mountain Resort
Kevin Bagger, Executive Director of the Research Center, LVCVA
Reaching Global Audiences Through Digital Content Platforms
Nikki Velez , Senior Director of Digital Engagement, LVCVA – Moderator
Ross Borden, CEO and Co-Founder, Matador Network
Trevor Meers, Editorial Content Director, Midwest Living/Meredith Travel Marketing
Todd Skelton, Head of Destination Marketing, Western US and Canada, TripAdvisor
Zhang Qing, CTrip
Presentations by TravelNevada’s International Sales Representation Offices Australia, China, India and Latin America
30 minute sessions which run concurrently.
Engaging in a Connected World
Laura Fernandez, Director, Travel, Tourism + Casinos, Pandora
Pandora’s explosive growth on Connected Home has reached 12 Million monthly unique visitors and this number only continues to climb. Join us as we deep dive into the IoT era and learn how to connect with consumers as the landscape continues to evolve. We will discuss how to reach audiences during key moments of their day-to-day utilizing personalized, non-intrusive, and impactful solutions.
Tools and Trends in Social Media
Anthony Badowich & Chris Boghigian, Campaign Manager, Ad Parlor
Quite a bit has changed since Facebook first coined the term ‘people-based marketing’ back in 2014. Social platforms have evolved, advertiser sophistication has grown and privacy concerns continue to mount. Against the backdrop of these trends and the recent introduction of GDPR, our workshop will aim to explore the convergence of media and creative as it relates to people-based marketing in 2018. We’ll review new creative tools and media tactics that advertisers are having success with in today’s GDPR world.
Working with Influencers
Heather Sheppard, Fahlgren Mortine with Laura Lawson Visconti, Social Influencer, Author and Photographer
As today’s media landscape continues to evolve in the face of shrinking newsrooms and new online channels, influencer relations is one of the hottest topics in our industry. This session will examine best practices, legalities, cost and return on investment of working with influencers.
Friendly Faces Networking Refreshment Break
Nevada Sales and Media Marketplaces
One-on-one meetings with qualified tour operators, wholesale partners and travel journalists from around the world. Same session time, same room location to maximize your time! No appointments necessary. Be there!
TravelNevada Closing Reception at Novi
Loved meeting our tour operators, wholesale partners and travel journalists at the Marketplaces? Come network with the buyers and TravelNevada staff over appetizers and cocktails at Novi in the Eldorado.